Top 5 Reference Apps on iOS in New Zealand: Q4 2024

In the fourth quarter of 2024, the performance of the top reference apps on iOS in New Zealand showcased varied trends in downloads, revenue, and user engagement. Here’s a closer look at the top five apps:

Google Translate experienced a consistent engagement with weekly active users ranging from 45K to 53K throughout the quarter. The app's weekly downloads started at around 1.6K, dipping to just above 1.1K in early December, before rising again to 1.3K by the end of the year.

Bible saw its active user base fluctuate between 22K and 26K. Weekly downloads showed a decline from 918 in early October to a low of 492 in December, before rebounding to 847 by the end of the quarter.

Sky Guide had a notable increase in revenue, peaking at $239 in the final week of December. Downloads surged from 360 in early October to 1.5K by the end of December. Active users also increased significantly, reaching 1.4K by the year's end.

Bible Chat: Daily Devotional demonstrated a steady revenue stream, maintaining around $800 to $1.1K weekly. Downloads fluctuated, starting at 378 and peaking at 698 mid-December. Active users increased from 2.1K at the beginning to 2.5K by the end of the quarter.

Scan to PDF: Doc Scanner | Cam, despite being a newer entrant, saw revenue grow from $17 to $59 by the end of December. Downloads were strong, starting at 803 and peaking at 899 before dropping to 400 in the final week.

These insights, provided by Sensor Tower, illustrate the dynamic nature of app performance in the reference category on iOS in New Zealand. For more detailed data and analysis, visit Sensor Tower's platform.